What We've Built Together IFM Orlando

Introduction

International Food Market (IFM) is a trusted ethnic grocery store serving the Orlando community with fresh produce, halal meats, and authentic ready-to-eat meals. While their in-store experience was beloved by locals, their digital presence needed a major upgrade to match. From creative content to full-scale eCommerce, we helped IFM go from local to digital without losing the personal touch that made them special.

Client Background

IFM Orlando has earned a loyal customer base by focusing on three things: high-quality products, fair prices, and a friendly shopping experience. Known for its halal meat selection, weekly specials, and in-house hot food, IFM is more than just a grocery store, it’s a staple in the community. But without a strong online platform or consistent digital marketing, much of their potential reach remained untapped.

Challenges

IFM needed to bring their brand online, not just with a basic website, but with a full eCommerce experience that could serve loyal customers at home. Their marketing also lacked consistency, with no centralized system for advertising or customer engagement. They needed someone who could deliver on content, development, and growth, all under one roof.

We partnered with IFM to create a seamless digital ecosystem, one that captured the feel of their physical store while opening up new growth channels.

• Social Media Management: Produced and managed daily content across platforms, including engaging, locally-relevant reels to build brand identity and customer interaction.
  
  

• Website Development: Designed and developed a complete website from scratch, setting the foundation for online visibility and future eCommerce integration.
  
  

• E-Commerce Launch: Built a full online grocery experience with product listings, ordering, and halal meat delivery support.
  
  

• Google Ads Campaigns: Created and optimized paid campaigns with localized CTAs, driving quality traffic and measurable ROI.
  
  

• Yelp Ads Strategy: Ran targeted Yelp campaigns that increased walk-in traffic and visibility among nearby customers.
  
  

• Email Marketing: Sent weekly segmented emails promoting halal meat arrivals, produce updates, and hot food specials, all designed to boost weekly footfall and online orders.

Results

• Improved Brand Visibility: Boosted local awareness with high-performing Google + Yelp campaigns
  
  

• Community Engagement: Consistent social media presence led to increased customer interaction and loyalty
  
  

• Online Growth: Smooth rollout of their eCommerce store gave customers a convenient new way to shop
  
  

• Retention & Loyalty: Weekly emails became a reliable traffic and revenue driver across categories
  
  

• One Team, Full Stack: IFM now has one partner handling content, ads, email, and development, without fragmentation or outsourcing

Testimonial

If IFM gave you feedback or a message from the owner/manager, we can insert it here later.